MIDO BARONCELLI

Mido Baroncelli Watches

MIDO Baroncelli 50 years of design a sublime design.

MIDO established itself in the world of watchmaking for its cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials. These are the three pillars on which Mido's unique experience rests. In addition, the refined and discreet designs of Mido watches give them a resolutely timeless quality.

Mido is a Swiss watch brand belonging to the Swatch Group recognized for its great value for money that was founded in 1918 by George G. Schaeren in Biel, Switzerland.

The name of the watch brand MIDO comes from the Spanish and the action of measuring time, Yo Mido el Tiempo.

Founded a year after Nicols jewelry, in 1920, Mido began by introducing elegant women's watches with colored enamel on the case and modern bracelets, as well as men's watches inspired by the art deco style that was so successful in that time. In addition, the Mido watch brand reached many agreements with the booming automotive market, producing watches in the form of radiators of a wide variety of brands, such as: Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc.

In 1934, the Mido watch brand launched the shock-resistant, anti-magnetic and water-resistant Multifort watch collection, which was a great success in the 1960s.

In 1945, Mido became the first manufacturer to introduce a central chronograph, where all functions had their hands in the center. In 1954 the firm launched the most efficient automatic mechanism in the world.

In 1970 Mido launched the "Aquadura" crown sealing system, an innovation that earned it a reputation as the king of waterproof watches. The Aquadura technique makes use of cork which is molded to ensure its water resistant qualities. This technique is used to seal the crown, the most susceptible place on the watch to have water leaks.

In 1976 Mido surprised the world again in the midst of the quartz crisis with the launch of the Mido Baroncelli whose classic, modern and rounded case has since delighted design lovers and architects.

To celebrate the 30th anniversary of the launch of Mido Barroncelli watches and as the occasion deserved, the Swiss brand presented a new collection that will perpetuate the spirit of this line. A pure and classical interpretation inspired by the sublime aesthetics of stringed instruments.

On the 40th anniversary of Baroncelli Mido, it reaffirms its ambition to be at the forefront of technological innovation within its price segment with the launch of its first chronometry-certified movement, equipped with a silicon hairspring, a component that until then only used in luxury watchmaking. This innovation is integrated into the Baroncelli collection, which is celebrating its 40th anniversary.

Today, Mido is part of the Swatch Group, its headquarters in Le Locle, Switzerland, and although it is not one of the best-known Swiss watchmaking brands in Spain, its great value for money and international recognition make this brand one of the most has greater capacity for growth in the Spanish market.

Mido Baroncelli watches in Madrid Spain

In 2021 Nicols Joyeros Artesanos Madrid 1917 became a distributor or official store of Mido watches in Madrid, Spain, convinced of offering a watch brand with one of the best quality-price ratios on Madrid's golden mile, therefore in the store Nicols de José Ortega y Gasset you can find the collection at the best price and advice.

Call now or come visit us!