Nicols your trusted Spanish artisan jeweler on Serrano Street

In our jewellery you can find Handmade Jewels by our craftsmen in Madrid and watchmaking in Switzerland and German.

Engagement Rings, Wedding Rings, Diamonds, Personalized Jewelry, Jewelry, Gold Rings, Earrings, Bracelets, Medals, Jewelry Workshop, Jewelry Repair.We have been on Serrano Street in the Salamanca neighborhood since 1978 and we have other jewelry stores on José Ortega y Gasset and Goya streets.

Nicols your trusted Spanish artisan jeweler on Serrano Street

Nicols your trusted Spanish artisan jeweler on Serrano Street

In 1978, the Nicols Joyeros Madrid 1917 group opened its first jewelry store on Calle Serrano in the heart of the Salamanca district.Years later, the Nicols family of Spanish jewelers incorporated artisan jewelry workshops, a jewelry design studio and central offices into the jewelry store on Serrano 86, integrating most of the value chain for jewelry creation, and making Nicols one of the few 100% Spanish jewelry stores that defend the design and creation of jewelry in Madrid and Spain.More than 40 years later, Nicols is one of the few jewelers in the world that integrates the entire jewelry production chain from the mine to the heart.With the incorporation of the third generation of Nicols jewelers, the Spanish firm integrated the purchase of jewelry at the mines, and a unique shopping experience in which, for example, customers are taught how to engrave their own wedding rings.

Since its opening, our Serrano jewellery store has become one of the most emblematic and renowned jewellery stores on Madrid's Serrano Street, the commercial hub of Madrid's Golden Mile.Thanks to its designs, personalisation and the great value for money of its jewellery, but above all thanks to the tireless work to improve every day and to be present in the lives of our customers.

Over the past forty years, the Serrano Nicols jewellery store has become the trusted jewellery store for tens of thousands of customers around the world.They have been using jewellery handcrafted in Madrid to commemorate the most beautiful moments of their lives: engagements, weddings, anniversaries, births, baptisms, communions, graduations, retirements... Today, the Nicols jewellery workshops are not only dedicated to creating jewellery, but also to restoring, repairing or creating new jewellery from family jewellery that is broken or does not fit current tastes.For Nicols, the customer has always been king; listening to them, knowing their needs and creating jewellery that adapts to their personality and lifestyle is the most important thing. Therefore, and in order to adapt to the needs of the customer and their lifestyle 24 hours a day, seven days a week, in 2013, from our Serrano jewellery store we opened the Nicols e-boutique or online jewellery store.An online store that has helped reach millions of people around the world with the help of our YouTube channel Nicols TV.On behalf of the team of expert advisors at our Serrano jewelry store and the entire Nicols family, we would like to thank you for giving us the opportunity to become your trusted artisan jeweler.

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