Maurice Lacroix for Women

Maurice Lacroix watches for women

Nicols is an official distributor of Maurice Lacroix women's watches

Although the Maurice Lacroix watch brand is a young Swiss watch brand, it has a lot of history, especially in Madrid and Spain. Since the beginning of the nineties, the brand has concentrated on developing additional functions in the mechanisms of its watches and is now focused on offering accessible Swiss watches with great value for money, perhaps for this reason it is one of the fastest growing brands in the world. last years.

Maurice Lacroix was founded in 1961 and since then it has been manufacturing women's watches in the town of Saignelégier, located in the Swiss region of Jura, by the Desco von Schulthess AG company, producing parts as a supplier for other watch brands. It was not until fourteen years later that the first watch signed with the Maurice Lacroix brand was presented, presented in Austria in 1975.

From that moment the company began to expand. In 1976 Maurice Lacroix arrived with his Maurice Lacroix for women in Madrid from where he entered the Spanish market, and in 1980 he created his own distribution company established in Germany, and the firm was launched in Australia.

Between 1983 and 1987 the international distribution network began to expand throughout Europe, reaching Switzerland in 1983, the Netherlands in 1986 and Great Britain in 1987. In 1989 the firm opened its own factory in Saignelégier. From that moment the firm's distribution was reorganized and completed in the eastern and southern Pacific area. Maurice Lacroix was released in Japan, Hong Kong, Singapore, Malaysia, Thailand, and Saudi Arabia. In 1995 Maurice Lacroix crossed the ocean and arrived in the United States, and in 1999 a new investment was made to expand and renovate the Saignelégier factory, allowing the company to meet greater international demand and guarantee the high quality price of the products. Maurice Lacroix watches.

In 2006, Maurice Lacroix presented his first manufactured movement, which, added to his own production of complications, represents a step forward in achieving his goal: to become an independent manufacture.

Since then, Maurice Lacroix women's watches have had a clear objective: to preserve the long tradition of the art of watchmaking, in addition to creating and developing their own complications and movements driven by a passion for detail and perfection.

The identity of Maurice Lacroix watches for women is based on three pillars: power, pride and passion. Maurice Lacroix takes on the challenge of contributing to the world of watchmaking by offering collectors and watch lovers impressive and innovative pieces. Each model of the firm is an expression of creativity, craftsmanship and extensive experience.

Although history is important, Maurice Lacroix has always known how to look to the future and move forward in time while incorporating high technology in production and in the quality control process of the pieces he makes.

Currently, the women's watch firm Maurice Lacraix stands out for the Aikon, Pontos and Eliros collections, collections that lead their price segments due to the great combination of design, price and quality.

Maurice Lacroix as a woman in Madrid Spain.

The watch brand Maurice Lacroix and Nicols have always been closely related. With a common spirit of offering the best value for money for thousands of people from Madrid and Spain, where the customer is the most important thing, Nicols and Maurice Lacroix have been working together for years.

Today Nicols Artisan Jewelers Madrid 1917 is the official dealer of Maurice Lacroix watches in Madrid Spain.

If you are looking for a great quality-price brand and you want help finding the best Maurice Lacroix watch to buy or give as a gift, do not hesitate to contact us or visit our store at calle goya 55 in Madrid, our expert advisors will be delighted help.

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