Maurice Lacroix Aikon

Maurice Lacroix Aikon the affordable luxury sports watch.

Aikon Watches Official Retailer

Although the Maurice Lacroix watch brand is a young Swiss watch brand, it has a lot of history, especially in Madrid and Spain. Since the early nineties he launched the Calipso collection, Maurice Lacroix has concentrated on developing additional functions in the mechanisms of his watches and now his main objective is to offer accessible Swiss watches with great value for money, perhaps for this reason it is one of the brands that have grown the most in recent years.

Maurice Lacroix was founded in 1961, in the town of Saignelégier, located in the Swiss region of Jura, by the company Desco von Schulthess AG, producing parts as a supplier for other watch brands. It was not until fourteen years later that the first watch signed with the Maurice Lacroix brand was presented, presented in Austria in 1975.

From that moment on, the company began to expand until in 2006 Maurice Lacroix presented his first manufactured movement, which, added to his own production of complications, represents a step forward in achieving his goal: to become an independent manufacture.

Since then, Maurice Lacroix watches have had a clear objective: to preserve the long tradition of the art of watchmaking, in addition to creating and developing their own complications and movements driven by a passion for detail and perfection.

The brand identity is based on three pillars: power, pride and passion. Maurice Lacroix takes on the challenge of contributing to the world of watchmaking by offering collectors and watch lovers impressive and innovative pieces. Each model of the firm is an expression of creativity, craftsmanship and extensive experience, and is already today the affordable luxury sports watch.

In 2016 and with a new board of directors with a transgressive and disruptive spirit, and after having to carry out a strong restructuring of the company, they launched one of their greatest successes to date, the Maurice Lacroix AIKON watch collection.

Taking as inspiration and reinterpreting the 1990 Calypso collection, and baptizing it with the name of Aikon, what is now an icon of Maurice Lacroix watchmaking and the source of his eternal youth was born.

The Maurice Lacroix Aikon watch collection has it all, a recognizable, urban, modern and timeless design that together with the quality of its materials and movements, and its unbeatable value for money, have made it one of the strongest brands among the 1000 and 3000 euros, and without a doubt one of the best choices.

Like other luxury sports watches, AIKON pieces have integrated cases with metal bracelet and leather strap options. The movements are outsourced Swiss automatics, but this helps keep prices surprisingly affordable.

With innovative and elegant timepieces from a sizeable portfolio, notably from the Masterpiece and AIKON collections featuring in-house movements, skeletonized aesthetics, multiple retrograde displays, and novelties such as floating second hands, Maurice Lacroix offers incredible value for these unique luxury offerings.

Although history is important, Maurice Lacroix has always known how to look to the future and move forward in time while incorporating high technology in production and in the quality control process of the pieces he makes.

Maurice Lacroix Aikon in Madrid Spain.

The watch brand Maurice Lacroix and Nicols have always been closely related. With a common spirit of offering the best value for money for thousands of people from Madrid and Spain, where the customer is the most important thing, Nicols and Maurice Lacroix have been working together for years.

Today Nicols Artisan Jewelers Madrid 1917 is the official dealer of Maurice Lacroix Aikon watches in Madrid Spain.

If you are looking for a great quality-price brand and you want help finding the best Maurice Lacroix watch to buy or give away, do not hesitate to contact us or visit our store at calle goya 55 in Madrid, our expert advisors will be delighted help.

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