Ventura

HAMILTON VENTURA

Hamilton Ventura Watch, Elvis Presley's Watch

Hamilton's Ventura watches, since its launch on January 3, 1957, were pioneering and innovative, not only in their design but also with their first battery-electric caliber.

THE DESIGN OF AN ICON

When Richard Arbib, the celebrated American industrial designer, sat down with a blank sheet of paper and was told by Hamilton to design whatever he wanted regardless of practicality, he never would have imagined that the first sketch would become a global watchmaking icon. worldwide, which after more than 60 years of history continues to be fashionable and sets watchmaking trends for wrists around the world.

Hamilton Ventura watches were born in the United States in the 1950s, a time of postwar, baby boomers and transition. As the world reeled from years of conflict and austerity, it was time for growth, prosperity, and the rise of a rebellious counterculture that teenagers took advantage of.

In that breeding ground a new musical style appeared, called Rock and Roll, which would impact the entire world by fusing many different styles to create an unmistakable sound and lifestyle, which continues to influence artists today. The style was highlighted by leather jackets, jeans, and polished, sculpted hairstyles that would become the new uniform of youth.

It is impossible to know what inspired the creation of the hamilton ventura watch, but what we do know is that Hamilton found a way to create the shield-shaped steel case, add a crown in an original way, develop a way to attach the strap leather and adding what would make the Ventura a special model.

The Hamilton Ventura watch was the first electric watch in the world, powered by a battery, although honestly it did not become fashionable for this reason, its electrical properties made the Ventura a watch that caused an immediate sensation and that revolutionized the world of watchmaking due to its design. transgressor and rebellious.

But without a doubt, what has made the Ventura go down in history and over time become one of the great icons of Swiss watchmaking, was its appearance, four years later, on the wrist of Elvis Presley in the musical comedy from 1961 Love in Hawaii (Blue Hawaii).

Elvis was the superstar of the Rock and Roll revolution, causing such a sensation that he inspired an entire generation and became a cultural icon.

Elvis and Ventura's paths to fame seem linked. The key to success was the fact of offering something completely new and different to an audience that yearned for the future in the present.

Originally, the Ventura was in production for seven years, but demand remained strong and it quickly became a collector's item.

But Hamilton Ventura watches were already iconic, and as such, they had to make a comeback, so Hamilton relaunched this landmark of mid-20th-century modern design in his collection in 1988. And he's kept it in production ever since. . The bond between Ventura and the King of Rock and Roll also remains strong to this day and continues to be a collector's item.

Hamilton Ventura Watches Madrid Spain

For more than 15 years, Nicols Joyeros Artesanos Madrid 1917 has been the official dealer of Hamilton watches in Madrid and our clients have been able to enjoy the Hamilton Ventura watches that have been and will continue to be collector's items for the Nicols family.

If you are interested in a Hamilton Ventura watch in Spain and want to try it on or have any questions, contact our team of expert advisors or visit our Official Hamilton watch stores in Madrid in Madrid.